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Singapore Kindness Movement
Singapore Kindness Movement
Singapore Kindness Movement
Singapore Kindness Movement Singapore Kindness Movement
Kindness
is in everyone.
The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness.
Singapore Kindness Movement
We aspire to inspire graciousness one kind act at a time.
By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me.
Singapore Kindness Movement
Singapore Kindness Movement Singapore Kindness Movement
Partner with the Education Team
The Singapore Kindness Movement’s Education Sector partners with preschools through to tertiary institutions, educators, and parents to nurture kindness as a way of life from an early age.

By working together with schools and families, we support the development of empathy, respect, and positive social behaviours, helping children grow into kind, responsible, and socially aware individuals.
By embedding kindness into everyday learning experiences, the Education Sector plays a vital role in shaping a gracious and inclusive society.
Singapore Kindness Movement
When teachers and parents collaborate with us, children discover that even small acts of kindness can make a meaningful difference to those around them, fostering a culture of care and consideration that extends far beyond the classroom.
Singapore Kindness Movement
Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement
Meet Singa and the Kindness Cubbies
Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement
Singapore Kindness Movement
Singa
Birthday: 6 June
Biggest fear: Missing his friends back home if he becomes the kindness mascot.
Singa is a cheerful and determined Kindness Cubbie who believes in making friends and spreading kindness wherever he goes. As the heart of the Kindsville stories, he dreams of becoming the next Kindness Ambassador while enjoying everyday adventures with his friends.
Singapore Kindness Movement
Sher
Birthday: 18 February
Biggest fear: Not fitting into Kindsville
Sher is a gentle and caring Kindness Cubbie with a vivid imagination. Having recently moved to Kindsville, she learns about friendship and belonging through helping others. She loves flowers, especially daisies, and shares a close bond with Kalle.
Singapore Kindness Movement
Tomeo
Birthday: 3 December
Biggest fear: Singa leaving Kindsville one day
Tomeo is a thoughtful and loyal Kindness Cubbie who enjoys caring for others. A talented cook, he brings the cubbies together by preparing meals for celebrations and moments of sharing in Kindsville.
Singapore Kindness Movement
Tosh
Birthday: 7 September
Biggest fear: Someone solving a great scientific mystery before he does
Tosh is a curious and logical Kindness Cubbie who loves inventing helpful gadgets. Known for his problem-solving skills, he supports his friends with practical ideas and thoughtful advice.
Singapore Kindness Movement
Kalle
Birthday: 22 July
Biggest fear: Exposing her secret that she has a crush on Singa!
Kalle is a brave and dependable Kindness Cubbie who looks out for her friends. Protective yet warm-hearted, she is admired for her courage, kindness and willingness to help others.
Explore
Welcome to Kindsville, where being kind is taken seriously! In the warm, wooded valley of Kindsville lives Singa and the Kindness Cubbies.

Take a tour around the happy town filled with kindness all year round and explore the Kindness Cubbies’ favourite hangout places!
Singapore Kindness Movement
Compassion Compass Tower
The Compassion Compass is almost a living thing, measuring the level of kindness in Kindsville, by sensing activity around the whole town! Tosh and Singa are regular volunteers in the control tower, maintaining and fine-tuning the highly sensitive sensors and gears. Just don’t let Tomeo in there!
Singapore Kindness Movement
Windy Peaks
Kindsville is powered by clean energy, thanks to Windy Peaks. The windmills also serve as an attraction for cubs from other towns visiting Kindsville, as it has a spectacular overview of the whole town! The fresh air and constant breeze is always a refreshing break from homework and CCAs!
Singapore Kindness Movement
Ice Cream Parlour
The Ice Cream Parlour is the Cubbies’ regular hangout joint, where they gather for desserts and brainstorming sessions. Desserts never fail to make everyone happy and give that extra push for the inspiration you need!
Singapore Kindness Movement
Kindsville Academy
Just like any regular school, Kindsville Academy has its fair share of bullies and unfriendly cubs. Other than the regular math and science, Kindsville Academy is the only school on their planet that teaches Kindness in their regular school hours, and has a significant impact on their annual assessment! (It’s not an exam subject though!)
Singapore Kindness Movement
Kindsville Underground
Don’t be fooled by the plain looking entrance, the Kindsville Subway System (KSS), is specially designed to cater to every Cubbie's needs. From special care zones to dedicated entrances for cubs with special needs, the subway is where we see kindness in the thick of action!
Singapore Kindness Movement
Kindsville Stadium
One of the best places to forge friendships is at Kindsville Stadium, because that’s where many community and sports events take place! Don’t miss out on the annual Friendship Cup and Olympiad Games, all happening in May!
Singapore Kindness Movement
Shopping Mall
Where fashion meets lifestyle. Kindsville Mall always has something new going on. It is the buzz of the town! Whether it’s the latest movies or the trendiest clothes, the Mall has it all!
Singapore Kindness Movement
Au Jardin de Kindsville
Home to many species of flowers and trees, Kindsville’s outdoor park is where the Cubbies go for all their fun and games. You may find Tomeo shooting some hoops at the basketball court, or Kalle honing her gymnastic skills at the playground. Don’t try this at home!
Singapore Kindness Movement
Grocery Market
The friendly neighbourhood Grocery Market is the place to go, when Tomeo has a sudden craving for burritos (he’s always having burrito cravings), or when Sher needs to pick up a card to send to a new friend from out-of-town. Most importantly, it is a place where the store manager greets you by your name!
Singapore Kindness Movement
Observatory
This is where Singa loves hanging out the most! He is always peering into distant galaxies, dreaming about being the Kindness Ambassador to places where kindness is needed most. No surprises who is the next most regular visitor! Why do you think he lives just next door?
Singapore Kindness Movement
Kalles's House
Kalle is the only Kindness Cubbie who lives on a tree house. Her love for outdoor adventures is evident in how she sets her house with ladders and wooden furnish. Spot her practicing her super somersault on her self-training days!

Click to visit Kalle's house.
Singapore Kindness Movement
Sher's House
Being the daisy lover and fan of all things girly, Sher likes to decorate her house with daisies and other flowers. She’ll be glad to offer some daisies to cheer up your day!

Click to visit Sher's house.
Singapore Kindness Movement
Singa's House
Singa’s house is set in the centre of a running track. He loves sports and hopes to stay fit by exercising regularly. No wonder he was selected to enter the Ambassador Cadet School!

Click to visit Singa's house.
Singapore Kindness Movement
Tomeo's House
Tomeo lives in a ‘bread house’ that is inspired by his dream to be baker and a pastry chef. If you are there on a lucky day, you may even get to try his freshly baked pastries!

Click to visit Tomeo's house.
Singapore Kindness Movement
Tosh's House
Singa and the Kindness Cubbies love to explore Tosh’s house as there are always new interesting gadgets. Tosh has his workshop set up in his house, and this is the place where many of Kindsville gadgets were created!

Click to visit Tosh's house.
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