The Write to Singa campaign encourages preschool and primary school children to reflect on kindness and express their thoughts through writing or drawing. By sharing a kind act they have done, witnessed, or a meaningful experience they would like to talk about, children are given a safe and age-appropriate platform to practise empathy, reflection, and self-expression.

Children may write a short letter or draw a picture to tell Singa the Kindness Lion, about their thoughts, feelings, and kind moments. These activities support social-emotional learning and help children recognise that kindness can be shown in simple, everyday ways at home, in school, and in the community.

Write to Singa is a regular feature in every issue of Kindsville Times and Agents of Kindness (A-OK!). Each issue includes a guiding theme or question to support classroom discussions and parent-child conversations, helping adults facilitate meaningful reflection and reinforce positive values through shared experiences.