Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement
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Singapore Kindness Movement
Singapore Kindness Movement
Singapore Kindness Movement
About
How It Works
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KINDNESS
We make it happen.
At the Singapore Kindness Movement (SKM), we’re always on the lookout for creative and clever ideas that will help make the world a better and kinder place.
Completed up to
20
projects yearly
Projects reached out to
4,000
people in 2023
What is the Seed Kindness Fund ?
We support initiatives that champion kindness in the community for a more gracious Singapore.

We appreciate innovative and novel ideas that will make Singapore a better and kinder place.

We empower individuals to make a difference in the community by providing the Seed Kindness Fund.
Singapore Kindness Movement Singapore Kindness Movement Singapore Kindness Movement
Singapore Kindness Movement Singapore Kindness Movement
Qualifying Criteria
  1. 1.The project promotes and spreads kindness and graciousness in the community.
  2. 2.The project has a feasible implementation plan, with adequate risk consideration.
  3. 3.The project is aligned with our Seed Kindness Fund values.
  4. 4.The project can take on any shape - outreach event, advertising campaign, social media campaign, poster design and so on.
Grant Eligibility
  • Youths aged 14 to 26
  • For individuals or groups
  • Passionate about making a positive difference to society on the issue of kindness.
  • Able to seek endorsement from your school or organisation.
How the Seed Kindness Fund works
(2 weeks)
Form Submission
  • Applicants will need to submit a completed Seed Kindness Fund application form.
  • The form requires a teacher’s signature and endorsement from the school or organisation.
  • A project proposal is to be submitted together with the application form.
(4 weeks)
Project Approval
  • If the project is approved, 60% of the approved funding will be credited to the designated bank account.
  • The remaining 40% will be released after project completion with claims submission and a final project presentation report.
  • The Seed Kindness Fund is capped at S$1,000.
(4 weeks)
Implementation Phase
  • Students are to keep a log of the project's key milestones and activities.
(8 weeks)
Project Completion
  • Collate all original receipts or certified true copy of original receipts for expenditure verification.
  • Photos of original receipts are accepted.
  • Not all types of expenditure can be claimed (please refer to the FAQ).
(8 weeks)
Report Submission
  • Students are to submit a detailed project report and a Statement of Account together with the claim form, receipts and media outreach form.
  • Students are to share their experiences through a 15 minute presentation to SKM with Q&A.
  • Students will also have to submit soft copies of the following: presentation slides, campaign photos and videos and campaign collaterals and publicity materials working files.
Projects
Dance It Off Block Party by LASALLE College of the Arts Diploma in Dance
Be Greater by TP Diploma in Communications & Media Management
Don’t Paiseh by TP Diploma in Communications & Media Management
Showing Kindness Starts with Me! by NIEC-NP Diploma in Early Childhood Education
Tray for Thought by NIEC-NP Diploma in Early Childhood Education
Gotong Royong by NIEC-NP Diploma in Early Childhood Education
Befriend a Foreign Worker Today! by NIEC-NP Diploma in Early Childhood Education
One Good Deed Goes A Long Way by NIEC-NP Diploma in Early Childhood Education
Pick with Us! by NIEC-NP Diploma in Early Childhood Education
Holiday Art Programs for Children’s Home by NP Diploma in Arts Business Management
Let’s Appreciate Them! by NIEC-NP Diploma in Early Childhood Education
Beyond Your Veins: A Blood Donation Campaign by NTU Wee Kim Wee School of Communication and Information
Flag, You’re It: Don’t Prey Where We Play by NTU Wee Kim Wee School of Communication and Information
Play Beyond The Screen by NTU Wee Kim Wee School of Communication and Information
#shareyoursmile Encouragement Movement by Uni-Y SMU, NUS & NTU
VOKinclusion Carnival 2019 by NTU Welfare Services Club
Walk 2 Remember by NTU Wee Kim Wee School of Communication and Information
Spread The Message by Nan Hua High School CareForce
Our Partners
FAQ
( Application Phase )
What type of projects are usually approved for the Seed Kindness Fund (SKF)?
Projects related to human-to-human kindness.

Mechanism: Carried out in the community or reach out to the public via online/ social media platforms or campaigns (online or offline).

Previous themes: General day-to-day kindness, inclusion, cyber wellness, foreigner-local integration, neighbourliness, kindness on public transport, gracious sharing of pathways, mental health, kindness towards service staff, appreciation of foreign workers, encouraging town ownership, trolley etiquette and values education.

However, projects do not have to be limited to the topics mentioned above. As long as projects have the kindness element and aim to start, show and spread kindness to others, the projects are eligible for the Seed Kindness Fund.
What are some guidelines on how the Seed Kindness Fund can be used?
The Seed Kindness Fund can be used for (but are not limited to):
  • Publicity: outreach and engagement purposes i.e. boosting of posts on chosen social media platforms
  • Logistical requirements: printing and production of collaterals, logistics, transportation of heavy/ bulky items, rental fees for equipment and props used in events, stationery materials and honorarium fees for talents used for filming.

There are some restrictions on the apportioning of funds:
  • 20% limit of approved funding for social media buys
  • 20% cap of approved funding for giveaway items/ prizes
  • For example, if the project is approved for $1,000, a maximum of $200 can be used for social media buys and a maximum of $200 can be used for giveaway items/ prizes respectively.

The funds should not be used for:
  • catering of food and drinks i.e. buffet spread or bento
  • personal transportation (e.g. taken on own from destination A to the event venue, unless as means of transporting heavy/ bulky items).

It is important to note that any spending before the official approval from SKM is not entitled for claim after the project.
Is $1,000 the maximum funding amount for the Seed Kindness Fund?
Yes, it is. However, for special cases when the project is done in collaboration with the Singapore Kindness Movement (usually with a tertiary institution), we may be able to fund up to $2,000 under the Enhanced Seed Kindness Fund. However, this is subject to terms and conditions.
( Project Process )
When the project is approved, how are the funds usually disbursed?
There are 2 main ways: 1-time disbursement or 2-time disbursement.

2-time disbursement:
  • Once the project application has been approved, 60% of the approved funds will be disbursed.
  • The remaining 40% of the approved funds will be disbursed after project completion with claims submission and a final project presentation report.

1-time disbursement:
Otherwise, the alternative is to do a 1-time disbursement of funds after project completion.
What logos should be included in a project's publicity materials?
All collaterals must bear the Seed Kindness Fund and Singapore Kindness Movement logos by stating, “Supported by: [insert SKM logo] and [insert SKF logo].” Prior permission from SKM must be sought on logo placement on the finalised collaterals before they are released.
Does the Singapore Kindness Movement (SKM) sponsor items for giveaway?
Giveaway items can be provided by SKM subject to availability. Please enquire in advance.
Can the Seed Kindness Fund be used for a project's fundraising efforts in support of another organisation?
The Seed Kindness Fund can be used to help a project's fundraising efforts for another organisation i.e. the funds can be used for the boosting of posts on social media so as to create greater publicity and awareness on the cause and encourage people to donate to the organisation. However, the Seed Kindness Fund CANNOT be used as a direct donation to the other organisation.
What receipts are accepted for claims submission?
We accept all
  • original receipts or certified true copies of original receipts
  • photos of the original receipts

All receipts should be in SGD currency. If receipts are not in English i.e. an online purchase from Taobao, the receipts need to be translated word-for-word for claims submission.
( Post-execution )
Do projects approved for the Seed Kindness need to be sustained?
Projects approved for the Seed Kindness Fund should be sustained for a period of at least 3 months after the project is completed.
What is next in line for projects after the Seed Kindness Fund?
If the project team is thinking of sustaining their campaign in the long term and forming a collective, they may consider applying for the Singapore Kindness Movement's Ground-up Movements funding.
( Application Form + Project Proposal )
When should I submit these forms?
When applying for the Seed Kindness Fund.
What is required to complete these forms?
A teacher’s signature and endorsement from the school/ organisation.
( Project Report + Claim Form + Media Outreach Form )
When should I submit these forms?
Within 3 months after project completion.
What is required to complete these forms?
All receipts for expenditure verification and Statement of Accounts.
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